Strategic Goal 1: Program Innovation & Impact

Advance distinctive, forward-thinking “Leading Age” programs that strengthen safety, engagement, and community connection.

Objective 1.1: Deepen Participant Engagement and Measurable Outcomes

• Integrate enhanced interactive learning strategies across all programs
• Integrate trauma informed principles across all programs
• Measure cognitive growth through pre- and post-assessments
• Evaluate participant commitment to behavior change in fraud and scam prevention
• Secure written pledges outlining proactive safety actions, including reporting and intervention

Key Initiative:

• Pilot integration of financial literacy into the Fraud & Scam Prevention Workshop Series: “Creating Circles of Safety”

Objective 1.2: Launch Three New and Enhanced Programs

• Incorporate technology training to expand access and engagement
• Introduce the Forward Together Initiative, featuring three interconnected programs:
• Mental Wellness Mapping Workshops
• Enhanced Village Connector Experience (national outreach and instructional call series)

Co-Generational and Intergenerational Facilitator Certificate Training Series:
“Building Communities Where Every Generation Leads”

Strategic Goal 2: Communication & Advocacy

Increase visibility, elevate thought leadership, and strengthen funder recognition.

Objective 2.1: Lead with a Clear Voice on Critical Issues Affecting Older Adults

• Implement a consistent, multi-channel communications strategy including:
• Monthly blogs in “Forward Together” newsletters
• LinkedIn engagement blogs (2–3 times per month)
• Targeted campaigns, workshops, podcasts and speaking engagements
• Link impactful commemorative dates to inform monthly newsletter themes
• Engage guest subject-matter experts as contributing bloggers
• Develop and launch a podcast series to expand reach and influence

Strategic Goal 2: Communication & Advocacy

Increase visibility, elevate thought leadership, and strengthen funder recognition.

Objective 2.1: Lead with a Clear Voice on Critical Issues Affecting Older Adults

• Implement a consistent, multi-channel communications strategy including:
• Monthly blogs in “Forward Together” newsletters
• LinkedIn engagement blogs (2–3 times per month)
• Targeted campaigns, workshops, podcasts and speaking engagements
• Link impactful commemorative dates to inform monthly newsletter themes
• Engage guest subject-matter experts as contributing bloggers
• Develop and launch a podcast series to expand reach and influence

Strategic Goal 3: Funding & Sustainability

Strengthen and diversify funding streams to ensure long-term sustainability.

Objective 3.1: Expand Strategic Funding Relationships

• Identify and pursue new public and private funding opportunities
• Increase visibility with funders through intentional relationship-building

Objective 3.2: Strengthen Funding Strategy Through Data and Planning

• Conduct annual analysis of funding databases
• Map Letters of Intent (LOI) and proposal cycles to optimize submission timing and success

Objective 3.3: Strengthen Volunteer Recruitment for Board and Program positions

• Revitalize website and outreach social media recruitment campaigns
• Launch “Catalyst for Change” website campaign
• Recruit 20 volunteers